Arido
A coffee shop where orders arrive on WhatsApp all day. We built an order operating system around the team, and it keeps growing with them.
Every order began as a chat.
Arido's customers order the way people in Cabo order: on WhatsApp. That meant someone on the team was always answering, confirming, checking a transfer and copying the order into the point of sale, often all at once and often after hours.
We spent the first weeks inside that flow before writing a line of code: how an order really arrives, who confirms it, what a transfer receipt looks like, which zones get free delivery, and what the team needs to see on a busy morning.
One agent takes the order. The team keeps the judgement.
We started small: an agent on Arido's own WhatsApp number that answered questions about the menu and hours, tested side by side with the team.
Then came orders. The agent takes the order in the owner's tone and with the shop's own rules, and every order lands on a tablet panel where a person confirms it with one tap. Payment links for cards, and every confirmed order goes straight to the point of sale as a ticket.
Nothing reaches a customer that the team would not have said themselves.
We train the team at the counter.
Every rollout ends where the work happens: behind the counter, with the people who will use it every day.
We walk the team through the panel on a real shift, take their questions, and adjust the system to how they actually move. Nothing goes live until the team is comfortable running it.
About six weeks to a live line.
- Late MayWe map the whole order flow with the team: scope, rules, menu, zones.
- JuneKickoff. An agent on their real WhatsApp number, answering questions, tested with the team.
- JulyOrders, the staff tablet panel, card payment links and point of sale tickets. Live on their real number about six weeks after kickoff.
- SeptemberOpened to customers as a pilot and rolled out step by step. Transfer receipts verified automatically with Mexico's central bank.
- OctoberTeam confirm cards, a weekly report for the shop, and growing every week.
An order operating system the team runs the day on.
Takes orders and answers questions in the owner's tone, with the shop's own policies.
A tablet where the team sees, confirms and closes every order. One tap, and it's done.
Card links on every order, and transfer receipts verified with Banxico's SPEI system.
Each confirmed order lands in the point of sale as a ticket. No retyping.
Free-delivery zones recognised from the customer's pin.
The week's orders and patterns, delivered to the shop.
Busy mornings got quiet.
Built for Arido, ready for food and beverage.
Everything we learned at Arido is becoming a repeatable install for restaurants, cafes and bakeries: how to take orders on WhatsApp without losing the human touch, how to verify a transfer, how to recognise a delivery zone from a pin, how to split a payment by product, and how to land every order in the point of sale.
The system keeps evolving with the team. Every week it learns a rule they care about, and the next shop starts from all of it.
Bring the business as it is.
We'll tell you, honestly, what we would build first and what we wouldn't. No deck, no pitch.
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